Layfield boosts Hallmark programming initiative

The Hallmark Channel has expanded its programming and acquisitions division, appointing Kirstine Layfield to the newly-created position of senior vice president, programming.

She will be responsible for identifying and acquiring top programming from the international market for the Hallmark Channel – which is now in 100 countries worldwide.

Russ Givens, president and ceo of Crown Media International, said: {The Hallmark Channel is dedicated to acquiring award-winning and critically acclaimed programming for our numerous outlets. Kirstine’s extensive background in programming makes her the ideal candidate to spearhead our new acquisitions initiative and help further diversify our schedules with top-of-the-line titles.{

Layfield was previously with Trio Television and prior to that Paragon International Distribution.